Tricky Tricky started with our son, Hilton.
It was one of those little phrases that became part of our family and stuck. Between riding, racing, and everything that comes with that world, “Tricky Tricky” started to feel like more than just something he said. It had personality. It was fun, a little wild, and completely ours. That became the starting point for the brand.
Behind Tricky Tricky is our family. Logan and Rylee, and our two kids, Hilton and Hendyn. Hilton inspired the name, we are building the vision, and Hendyn is just along for the ride as we build this dream together.
We wanted to create apparel we’d actually want to wear ourselves, with original designs inspired by moto, racing, streetwear, and everyday life. Some pieces will be rooted in the race world we love, and some won’t. Tricky Tricky is meant to grow beyond one category and become a brand people recognize for the style itself.
At the same time, we knew we wanted to create for other people too.
Tricky Tricky Supply also offers custom work for businesses, schools, teams, riders, events, families, and anyone with an idea they want brought to life. Shirts, hats, embroidery, printed goods, signs, banners, and more.
So Tricky Tricky is really built around two things:
the things we create for our brand, and the things we create for yours.
What started with a little phrase from Hilton is becoming something bigger than we originally imagined, while still staying connected to where it started: our family.
